With Tipp-Ex?, write your
own story on YouTube!
Tipp-Ex?, leader of the European Correction Products market and a brand of the BIC Group, has launched a highly original, interactive campaign on YouTube which is as funny as it is surprising. ?
For the viral communication, the French agency Buzzman has created a series of face to face encounters between a bear and a hunter, offering the viewers the opportunity to choose the ending they would like to see by changing the title of the video directly on YouTube thanks to the Tipp-Ex? Mini Pocket Mouse Correction tape! ?
More than 40 different hilarious endings can thus be discovered. The campaign is logically signed: “Tipp-Ex?, White and rewrite”. ?
The videos were launched on YouTube UK on September 2nd and will be launched on YouTube Italy on September 10th.