AFFORDABLE PRODUCTS MADE TO LAST
From the beginning, BIC has always made its products with “just what’s necessary,” leaving out anything superfluous.
Our priorities: save materials, innovate, and seize opportunities offered by the circular economy (aimed at reducing waste), while continuing to offer affordable, readily available, and modern products.
BIC offers simple, functional products that are designed with no superfluous parts or features, using a minimum of raw materials.
BIC? products are often labeled as “disposable”. Although not all of them are refillable, neither are they used just once. On the contrary, most of them offer long-lasting performance.
BIC distributes products in more than 160 countries. Making products that everyone can afford means adapting them to the market characteristics and buying power of developing countries.
Only 2,9 g of materials per kilometer of writing for a BIC? Cristal? compared with 6,4 g for a competing, comparable product.
Up to 3,000 lights for BIC? Maxi pocket lighter, up to 2x more than its competitors.
60 days of shaving with the BIC? Easy / BIC? Hybrid with its 6 refill blades.
By the end of 2018, 133 alternative materials have been tested, including 45 recycled plastics, 38 hybrid materials and 50 materials derived from renewable resources.
Diversified and responsible distribution
To make products available to consumers wherever they live, BIC works with local retailers to develop appropriate distribution channels: kiosks, micro-shops, service outlets…
The BIC? Ecolutions? range features products made from recycled materials.
a long-term commitment