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BIC? M10? pen celebrates its 60th birthday

Colorful M10 Pens

Born in 1956, BIC? M10? Clic is one of the first retractable ballpoint pens from BIC. It was introduced in France, Benelux, Nordics, South Africa and New Zealand, where it became a best seller. Ever since, its iconic design, its side pusher and its “click” sound has made it through the years.
In 2016, BIC? M10? Clic is taking the stage for its 60th Birthday through three events: the launch of two products with a new shiny look in gold and silver, BIC? M10? Shine (blue and black ink), that will be available at the end of the year in France, Benelux, Scandinavia, Italy, Greece, South Africa and New Zealand; A press kit, in the form of a photo album, which relates all key events; and a video on its manufacturing. BIC? M10? is always manufactured by BIC and today in two BIC factories located in Marne-La-Vallée (France) and in Johannesburg (South Africa).